5 Innovative Ways Video Can Invigorate Your Event

To enhance an event’s visual “wow” factor and expand the possibilities for engagement, think beyond a single screen.

Of all the unexpected things that can happen at an event, having an attendee slice his arm right through the host is a new one. But not for long.

Among the cutting-edge technology in use at meetings today is the virtual host, who stands—looking ever so human—welcoming guests. And yes, he (or she) is a hologram.

“This client wanted to do something really futuristic,” says Ann Windham, president of Imagine Xhibits. “It really set the tone for the entire event.”

Setting the right tone is critical to capturing attendees’ attention, creating buzz at (and after) an event and making sure that your meeting’s most profound messages continue to resonate with participants after the meeting ends.


Video Changes an Event’s Dynamic

In the last few years, there has been a sea change in what is available in terms of video technology—for communication, education and entertainment.

What’s more, your attendees might engage more closely with one another and with your message. Why? Because business leaders expect video to enhance collaboration: A recent survey by the Economist Intelligence Unit found that many executives think video allows for more productive relationships with colleagues and clients.

No longer do you see screens and projectors, Windham says. “ It’s all virtual reality.”

  • Virtual speakers: Think Beyoncé cloning herself at the Billboard Awards; or the hologram host. “The cool factor is reason enough,” Windham says, but there are other reasons as well: The event can actually have a to-die-for keynote speaker who can’t fly in for a meeting but who can prerecord her talk and “appear” on stage.
  • Interactive kiosks: Designed to meet the objectives of an event and used for everything from scanning barcodes for registration to pulling up information on products, video-based kiosks also engage through their entertainment factor. Imagine one that looks like a jukebox: You wave your hand in front of a button, and it starts playing a video.
  • Crowd-sourced entertainment and memories: A mobile video application such as CrowdFlik lets attendees and meeting leaders create and share crowd-sourced videos. “Everyone wants to see pictures of themselves and their friends,” Windham says. “It’s a way to make the event live longer.”
  • Projection mapping: With the right audiovisual setup, the projection possibilities are nearly endless. “You could have 50 lenses moving and rotating, and the entire room from the ceiling to the floor could become your screen,” Windham explains. Plus, there’s the 4-D potential: “Use video of a glacier in the middle of the ocean, then turn the room’s AC way down.”
  • Live-streaming: Maybe it doesn’t make sense for people to travel around the globe, but a meeting might still be critical and time-sensitive. Streaming video from a meeting can expand your audience, allowing participants to gather in multiple locations to watch live video and hear speakers in real time.

"Our world has changed,” Windham says, noting that it’s hard to keep up with all the new video applications. “You could be in a conference room and walking down a road in Africa, or at a desk and on top of the Eiffel Tower.”