7 Creative Marketing Tips That Don’t Involve Social Media
Social media is a great way to reach a broad audience at once, but it’s not your only event marketing option
A solid marketing strategy is essential for any event, but a plan that solely focuses on social media will only get you so far. Recent research shows that not only is social media an extremely saturated market (therefore making it harder to engage with potential attendees), but its use has also been stalling since its peak in 2017.
For planners, this research underscores the need for comprehensive and diverse marketing plans. To make sure you’re reaching your audience online, consider these non-social media tactics to boost excitement around an event:
Start a podcast. Hello, is this mic on? Unlike social media, podcast listening is on the rise. In 2019, there are an estimated 17 million more monthly podcast listeners in the U.S. than last year, for a total of about 90 million monthly listeners. Get in on the trend by launching a podcast relating to your meeting purpose.
Host a contest. Another way to encourage people to register for your event: foster a little friendly competition. For example, encourage attendees to buy tickets prior to the meeting by automatically entering guests into a special giveaway with every purchase.
Amp up your website. Your meeting’s website is your event’s home base, so optimize the site with accessible features (such as native checkout), as well as cohesive design elements (think matching color schemes, logos and so on), to make registering for the event easy and increase brand awareness.
Recruit ambassadors. It’s one thing to hear a company professional speak about how great a conference or product is, but word of mouth is often more authentic and approachable. Find people who are likely to attend your meeting (or have attended in the past) to talk it up and generate excitement among their own social and professional circles.
Blog it out. Research shows that content marketing gets three times more leads than paid search advertising. So, create a content schedule leading up to your event that subtly shows potential attendees what your meeting is all about. Consider interviewing keynote speakers or sharing a video from last year’s meeting—anything that will inform people (and get them excited about) what they can gain by attending your event.
Get published. Similar to blogging, publishing articles in industry resources can also help get your meeting noticed—not to mention position your meeting as a credible event in the industry. Pitch collaboration opportunities to relevant publications that allow you and your event partners, such as speakers, to share your expertise and promote the event in the process.
Try an event discovery site. More than half of urban eventgoers use neighborhood guides when looking for things to do. Promoting your event through a site like Eventbrite, for instance, can make your meeting more accessible to the community.