Event Photography 101

Create a photography game plan for your event with these six steps.

Photography is essential to event marketing. Without it, future campaigns may be limited in what can be conveyed to attendees interested in your events. Event Manager recommends the following steps for strong event photography that can be used in multiple outlets.

  1. Create a shot list. From décor to activities, make sure you list everything about the event that you want to capture in photos. Use this to communicate your needs to another photographer, whether professional or volunteer.
  2. Determine how lighting may affect your shots. Nighttime and outdoor events can present lighting challenges. If you plan to take the images yourself, research lighting effects based on the event you’re capturing to make sure the images are clear and well lit.
  3. Establish a list of VIPs to be photographed. You don’t want to have to tell important guests that you don’t have any images of them attending your event, so make sure the photographer takes a photo of each VIP by providing a comprehensive list of people who need to be photographed.
  4. Vary the shots. Staged and candid shots are usable in different formats. Make sure to have a variety so that you don’t come up short when you start planning your campaigns or printing after the event.
  5. Capture the theme. In addition to the people in attendance, it’s important to encapsulate the ambience of the event. Think of different ways to incorporate it into the event, from the food and centerpieces to any accessories the guests may have. (Think masquerade balls or other thematic attire.)
  6. Have a game plan for postevent photography uses. Will these photos be used in marketing materials? Will they be shared on social media? Will you send them to local media outlets for publication? The answers to these questions will also help you determine what types of shots you may need and how high quality they need to be.


If you have any doubts, Event Manager recommends hiring an experienced professional to make sure you get the images you need. He or she will have all the right tools to work with lighting, capture unique angles and deal with any other creative needs you may have.