Flawlessly Feature ‘Promoted’ Products

Make promotional and launch events interactive experiences for attendees.

The purpose of a Promote meeting is to introduce new ideas or offerings. Promote events can include a new company launch, the introduction of a new digital project or a new product promotion—ranging from a car to cosmetics to any other tangible object.

The goal of a Promote event should be to build buzz around the introduction of a company, product or idea by getting attendees interested and excited.

Here’s how to make sure the “promoted” product is the center of attention:

1. Give your new product the runway treatment. A runway setup works well when the new product is apparel, accessories or jewelry. A strategically placed runway—featuring product models—gives all attendees a front-row view of your new line.

2. Put the new product center stage with a unique and eye-catching staging setup. The staging can include the product—if it’s large enough to see on a large stage—or a projection screen that features a video or photos of the product, company or concept. Use dramatic lighting to draw attention to the product or the projection screen.

3. Use the new product as table decor during a dinner reception or networking event. Feature products like small electronics, home goods and cosmetics with each place setting, use them as a centerpiece or put bundles of the product on high tables at social events. Attendees can use the product, talk about it with fellow attendees and take it home (and hopefully share stories of their positive experience with the product and the company with friends, family and colleagues).

4. Set up an “experience zone” where attendees can immerse themselves in the new products, technologies or ideas being launched. The experience zone will serve as event entertainment, while allowing attendees to test and get familiar with the promoted product. If you set up a truly interactive and innovative experience zone, attendees may take—and share—photos on social media, further extending the product’s launch audience.