How to Efficiently and Effectively Gather Meeting Feedback

Whether it’s good or bad, honest meeting feedback helps event organizers plan better meetings.

We all know meeting feedback is essential: Whether positive or constructive criticism, feedback helps planners improve their process and event management strategy. But how can planners collect feedback that is timely, honest, useful and organized?

Tips for Collecting Useful Meeting Feedback

1. Don’t wait until the end of the day to collect feedback. Catch members before lunch or a coffee break when sessions and breakouts are fresh in their minds. If you wait until the end of the day to approach attendees for feedback, it’s likely they’ll be in a rush and won’t remember the day’s highs and lows as well.

2. It’s easy for attendees to check “yes” or “no” or rate things on a scale from 1 to 5. But leave room and ask smart questions that encourage attendees to offer more detailed feedback too.

3. Monitor social media channels and the event hashtag for feedback on the fly. If tech-savvy attendees are upset or disgruntled, they’re likely to take to social media. Likewise, attendees may also post if they are having a great time, meeting new people and seeing event details they like. This feedback allows meeting hosts to be agile and adjust to deliver a better event experience.

4. If the meeting is a single day, directly after the event, email attendees a questionnaire or survey about their experience.

5. You probably don’t want to gather a focus group or conduct official interviews, but you can walk around during the event and ask attendees how it is going—their favorite speakers or their least favorite sessions. Again, this provides an opportunity to course-correct immediately to improve the event.

6. If you’re using a mobile app during your meeting—such as QuickMobile or EventMobi—you can also solicit instant feedback directly within the app.

7. Incentivize attendees to give feedback. If you are soliciting feedback during a multiple-day event, make the top comment-givers eligible for prizes or status upgrades. If you’re soliciting feedback after an event, consider giving attendees who return feedback a discount on registration for your next event.