How to Promote Your Event With Social Media

Did you know that 74 percent of online adults use social networking sites? Promote your events to this huge audience.

Social media is a large part of life in modern society, and it certainly has made its mark on the meetings industry.

The Pew Research Center found that 74 percent of online adults were using social networking sites as of the beginning of 2014—with 19 percent of them using Twitter. And according to 2013 Pew data about online adults, 71 percent used Facebook, 22 percent used LinkedIn, and 17 percent used Instagram.

For planners who want to market their event to a broad audience at minimal cost, social media outreach is hard to beat.

Tips for Promoting Your Event Socially

1. Establish a unique event hashtag—and use it! Hashtags are recognized on Facebook, Twitter and Instagram, and they gather together all the posts, tweets and photos with the same hashtag. A hashtag makes it easy for potential guests to search for event information on social media, and it allows people to make their posts a part of the conversation.

2. Ask event speakers and industry influencers to promote the gathering on their social networks, using the hashtag.

3. Create a Facebook event page. This is an easy way to get people to put the event on their calendar and to provide a tentative RSVP. You can also place links and information on the Facebook events page.

4. Create a compelling, informative, shareable graphic to use on social media. Providing speakers, influencers and attendees with a graphic that’s complete with event details is easier than asking them to personally relay all of the logistics.

5. Host a contest or giveaway on social media leading up to the event. The prize could be free tickets to the function or VIP treatment during it. The contest will draw attention and pique interest, even among those who don’t win.

6. Use social media (especially Twitter) to connect with the industry bloggers and media outlets that could promote your event.

7. Start early and promote often! Start early enough to get the word out, and make sure that all of your posts and tweets are relevant, fun and informative. The last thing you want to do is overwhelm people’s social feeds with your event promotion.