How to Throw a Successful Beach Bash

Ditch the boardroom and head to the beach for your next Celebrate event

With summer inching nearer, now is the perfect time to start planning a beach meeting or event along the shoreline. These types of events offer attendees the opportunity to build relationships in the comfort of a casual getaway and leave the suits and conference rooms behind for a day of tasty food, sun and fun. 

Planning Your Event: Where to Start 

Your perfect beach party starts with the perfect beach. Research beaches in your area that are large enough for your party and have clean water to swim in. Check that the beach allows late (or early) parties, alcohol and bonfires. Some beaches may require that you secure a reservation or a permit weeks to months ahead of time.

When submitting a request for beach space, indicate the size of your guest list, any provisions or resources you need, when your event will begin and end, where on the beach you want to hold your event, whether you’ll serve alcohol, and your intended party format. If you plan to bring materials for your set design, like a stage or table seating, indicate how and when you will transport these elements to and from the beach.

Prepare a backup plan for inclement weather. Rough or extreme weather can ruin the experience, so decide on an alternative location suitable for keeping the party going. Host your event at a beachside hotel that is equipped to facilitate beach-based activities, like the Renaissance Hotel’s Bali Uluwatu Resort & Spa or the Phuket Marriott Resort & Spa on Merlin Beach. Both offer conference rooms or ballrooms in the event of poor weather. Home to beautiful beaches in exotic getaways like Fiji and Langkawi, Marriott Hotels provide luxury along the coastline for a smoother event experience.

Finding Perfect Party Activities

Planning beach activities, like scavenger hunts, games, sports or dance parties, entertains guests and allows them to connect with each other. Contests like karaoke or sandcastle-building competitions can build camaraderie. If your party has a specific theme, brainstorm activities that incorporate this focus. For example, could you potentially stream a classic summer movie (say, Dirty Dancing) over a projector screen? 

Promoting Your Event

If your beach event is for a closed party, add a personal touch by sending themed invitations to your guests, like a mini sand pail or beach ball. (Check out some fun invitation ideas from one of our previous posts.) Send invitations early enough to allow attendees to respond and prepare properly. Don’t forget to include critical attendee information, like the event’s location, dress code, parking availability, participation guidelines and inclement weather plans.

When planning a public beach event, decide on a maximum number of guests, or defer to beach regulations. You can use a digital ticket automation service to sell tickets, track event registration and relay important information to your guest list. 

Ensuring Everything Goes Off Without a Hitch

It’s the big day! Be sure to arrive at the beach with a copy of your permit, license and any other relevant information. If you’re concerned about the weather, keep an eye on developments and determine when (and where) to direct your attendees should you need to relocate. For attendees driving to the event, mark all available parking lots or spaces clearly. Clear a trail or path for guests to follow if the event location is far away from parking locations. 

Ready to plan your next event? Take advantage of an exclusive offer with Power of Three! Enjoy three rewards and earn bonus points for your next meeting and event in Asia-Pacific, such as 5 percent off master-billed rooms, or triple Marriott Rewards® points on eligible revenue. Make sure you book by Sept. 15, 2018, for meetings or events to happen between March 15 and Sept. 30, 2018. Click here to learn more