Hygge Your Meeting: 5 Ways to Crank Up the Comfort

Taking cues from an Oxford Dictionary word-of-the-year runner-up, here’s how to make your next event super cozy

The past year brought a slew of politically tinged buzzwords into the Oxford Dictionary, from the Orwellian “post-truth” to “woke” and “Brexiteer.” But there was one word whose pronunciation-defying cheer can be appreciated on any side of the aisle: “hygge.” 

Although the Danish term doesn’t directly translate into other languages, hygge (say “hoo-gah”) is defined as a “quality of coziness and comfortable conviviality that engenders a feeling of contentment or well-being.” Now, if that sentence doesn’t instantly bring you a warm and fuzzy feeling, you might want to check your pulse! 

But while the term is most often associated with homespun luxuries like soft, woolen socks, a beloved old recliner or snuggling up with a novel by the fire, it’s really a state of mind––hygge is about taking pleasure in the little things. 

From poolside lounging to comfort food, here are five ways to translate the Danish trend (and a runner-up for Oxford Dictionary’s 2016 word of the year) into your next meeting. 

1. Sunshine State

In warmer weather, you and your attendees will want to take advantage of the great outdoors whenever possible. And when the sun’s hygge-inducing rays inspire both basking and creative thinking, it’s a win-win for your event. 

2. Comfort Foods

As much as we appreciate the spare, artistically arranged plates of fine dining, there’s something to be said for the pure yum factor of old-school home cooking. From grilled cheese and tomato soup to finger food and macaroni and cheese, the options are endless. 

3. Lounge It Out

Speaking of lounging, if the weather isn’t cooperating, bring the cozy vibes inside by setting up plush lounge areas for guests to socialize and sip cocktails. 

4. Fireside Flair

Especially in the crisp autumn and winter months, people naturally gravitate toward the places that emanate warmth and light. Set up a few lounging chairs (and maybe a snack or two) for maximum comfort. 

5. Lovely Lattes

Steaming cups of top-quality coffee and tea encourage conviviality and savoring simplicity: pure hygge. Take the opportunity to incorporate strategic branding by embossing your company’s logo on individual cups.