Invite Greenery, Pantone’s Color of the Year, Inside
5 ways to incorporate Pantone’s color of the year, Greenery, into your event
The wait is over. Pantone’s 2017 color of the year is—drumroll, please—Greenery. The iconic, trendsetting color institute describes it as a “zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew.” The firm’s executive director, Leatrice Eiseman, attributes the viridescent hue’s rise to relevance to the ever-increasing social and political turmoil, and the need for reprieve from it. Here are five ways to incorporate “nature’s neutral” into your next event.
Using the sense of nature that Greenery evokes, create an environment that takes attendees out of the usual meeting space. As event planners, we know how atmosphere can ignite creativity and change the way people think. This year, focus on nature—even if that means artificial grass.
Easy Being Green
Why not bring the relaxing, peaceful pulse of nature right to the table? Aptly named, Greenery matches a wide variety of flora, and with the right light, green hydrangea blooms can be an uncanny (and gorgeous) manifestation of this year’s color.
Green All Over
Expressing Greenery through your food and dishware is an easy way to achieve fun, uncommon color combos, automatically sprucing up even the most standard of refreshments. This color was made for matcha.
Drink It In
There is perhaps no better extrapolation of Greenery than being able to imbibe it. With any green juice, your attendees will be able to taste the reason behind the color. And hey, why not put up a cute little Pantone sign by the tray?
Light the Way
Do it with bulbs—everyone loves good lighting. To be sure, you won’t be finding Greenery-colored lightbulbs anytime soon, but don’t be deterred: You can easily replicate the color by alternating green with yellow to bring out that “zesty yellow-green shade.” By tossing in some golden tones, you’ll also prevent your event from feeling too much like a nightclub.