Smart Video-Sharing Strategies You Need to Know

Five tips to effectively engage attendees with video

Video has become an essential part of any social media strategy. Why? For starters, it’s the best-performing content type, generating 59 percent more engagement than other types. Research also shows that 86 percent of marketers say that video increases brand awareness, and another 54 percent agree that video helps generate more sales.

But it’s not enough to just create video—you need to know how to tactfully share it, too. Here are some video-sharing strategies to consider:

Keep video short.

With waning attention spans comes less time to capture attendees’ interest. Research shows that videos about 30 to 45 seconds long perform better on Instagram and Twitter. Meanwhile, Facebook and YouTube users are more engaged with 1-minute- and 2- minute-long videos, respectively. 

Make it square.

Not all videos are created equal, and format is a big component of an effective campaign. Social media’s push toward square-sized video means that rectangular formats, either horizontal or vertical, aren’t optimized for full-screen coverage on platforms such as Instagram. To ensure that attendees are viewing the full picture, shoot square video from the get-go. 

Livestream it during the event.

Many people interested in your meeting might not be able to attend in person. Become a master of the hybrid meeting by livestreaming sessions and keynote speakers. Let remote attendees in on the action by using livestream software that allows them to submit questions during panel discussions. And be sure you also engage remote participants socially, which means developing a clear social media strategy, too.

Leverage video for post-meeting engagement.

While livestreaming your event, record the presentations, too. Then, post session videos on your meeting website. That way, guests can download or reference meeting materials later, keeping them engaged and proving your event’s value long after it’s over.

Use video for future promotional materials.  

Have a lot of footage that captures the excitement and energy of your event? Use those clips to create a powerful promotional video for next year’s gathering. Not only will it highlight the meeting experience, but it will also get attendees buzzing enough to share the video with their own online community, too.