Social Savvy 101

Your guide to being savvy with social media.

So you’ve finally decided to embrace social media, but you don’t know where to start? With all of the platforms out there — Facebook, Instagram, YouTube, Snapchat — it’s hard to know which will work best for you. And once you know how use them, the next question is: Should you use all of them or just one? Well, fear not! While the answers to those questions will vary depending on the purpose of your meeting, you can make any of those platforms work to your advantage simply by using the right strategy. Let’s look at popular options.

Welcome to Facebook

Even if you’ve been living in outer space, you’re probably at least somewhat familiar with Facebook. From using private Facebook groups to keep attendees up-to-date on your upcoming event (and keeping your message alive long after) to gaining inspiration from other event planners’ accounts, Facebook is a no-brainer for nearly any meeting purpose. To find out how to improve your event planning with the social platform, read this article from Mashable.

Instagram Ideals

If your meeting promises to be rife with photo opportunities, Instagram is an ideal option. From the beginning stages of your meeting planning through to live updates from the event (and even after the meeting concludes), this is a great tool for engaging your attendees — particularly if they’re millennials. Check out this tutorial from to learn the basics of setting up and using Instagram and this article for how to use Instagram to boost engagement at your event.

In a Snapchat

Snapchat is no longer just for junior high schoolers and social media celebrities. The gone-in-a-flash photo-sharing platform is on the rise, and businesses are smart to jump on the bandwagon. Though it won’t be the ideal tool for your event post mortem, Snapchat will enhance the attendee experience at your event. For tips on how to set up and use an account, read on and watch this video from the Professional Convention Management Association.

On the YouTube

 If you’re not careful, you could lose an entire day scrolling through YouTube videos, from funny just-because clips to tips and guides that promise to actually add to your meeting planning process. But when it comes to enhancing your event, you should consider creating your own page and adding your video content into the mix. You could add a livestream, post videos after the meeting concludes to prolong its influence and even advertise to gain attendees. For tips on how to use video to promote and extend the life of your event, check out this guide from Corbin Ball Associates.

Now Scanning: QR Codes

So what are QR codes, anyway? They’re machine-readable labels (like the barcode for items you buy at the grocery store) that contain information. Although that seems very technical, QR codes are easy to create, and they offer the ability for attendees to access an entire library of information from a simple scan on their smart devices. For a step-by-step guide to creating and using QR codes, read this article from Mashable.