Team-Building Ideas for Remote Event Audiences

Here’s how to improve online guests’ meeting experience

Bringing a diverse group of attendees together is not always easy, which is why many planners use a multitude of different team-building activities—competitions, problem-solving exercises and so on—to increase participation and engagement.  

But as more and more meetings shift online thanks to livestreaming technology, events also need to be cognizant of how in-person activities might affect a growing remote audience’s meeting experience. Because remote attendees are likely tuning in to your meeting solo, team-building exercises might end up feeling alienating rather than inclusive, as they are intended.

Planning to bring together a segregated online audience requires an extra level of strategic planning, but it’s not impossible. Here are a few ideas to get started:

Use augmented reality. AR is a great enhancement to any meeting and doesn’t have to be confined to one location. Device-based AR—which initiates an enhanced reality through a separate device—makes it so any attendee can participate. Consider an app with AR capabilities, such as Zappar, that can create an alternate meeting world for guests both in person and online.

Play games. In-person games are often used at meetings to stir up some fun and participation, and there’s no reason why remote attendees should be excluded. Many online game platforms offer strategy games that online guests can engage in. If you can’t find a game to suit your meeting purpose, consider turning to an event partner, such as The Go Game, which specializes in gamifying events for a diverse group of attendees.  

Make in-event activities online-friendly. Think about ways you can make in-person exercises translate digitally. Is your meeting technology capable of connecting remote attendees via video? Or is there a way to vary activities to include them? For example, if you’re hosting an in-person competition that results in teams producing some sort of creative product, engage remote guests by making them the judges of the competition. This sort of adaptation will not only make it easier for online attendees to engage with the meeting experience, but it will also enable them to connect with those guests who are at the event in person.

Reach out to online attendees. For activities that don’t translate to the digital space as easily, make sure to reach out to remote guests during such exercises to help make them feel included. For example, if you’re asking questions of in-person audience members, make remote attendees a part of the conversation by “calling on” those viewing the meeting at home via your livestream technology. For larger meetings where calling on one person might be difficult or overwhelming for the participant, opt for polling technology so that online guests can still have their voices heard.