Three Ways Data Can Rev Up Your Event

Gathering data about your attendees can help you make real-time adjustments and improve your meeting experience.

It’s not surprising to spot cameras at an event gathering footage that later appears onscreen at the evenings celebratory event. But what if, instead, you took that footage and analyzed how people moved from place to place at your event?

That’s one way to bring data into the planning process and to help you rethink the best possible experiences you can create for attendees.

With the evolution of geolocation tools, such as beacons and radio-frequency identification (RFID), it’s even possible to tap information in near-real time and use it make on-the-spot changes and to personalize the event experience for attendees.

Beacon technology lets you see how people are engaging at your event and how they move from point to point. The beacon technology relies on Bluetooth for communications. RFID uses little tags that transmit information to sensor-enabled readers.

How can that play out for your event? There are a three cool ways that you can tap data and use it smartly:

1. Crowd Management

By providing an event app, you can track your attendees’ movements in real time. Armed with those details, you might choose to shift break stations to reduce traffic jams or change signage to help your attendees navigate the space more easily.

2. Personalized Experiences

Another way to take advantage of an event app using either beacon or RFID technology is to deliver special content to an attendee’s mobile device when that attendee is in a specific location. The app might share the day’s agenda when the attendee arrives at breakfast, or it could include a game that attendees play as they move about the event site throughout the day, with the geolocational information launching different aspects of the game.

3. Sponsor Promotion

If you use ID lanyards with embedded RFID chips, for instance, you could include sponsored messages or branded promotions that would be triggered on digital signage located throughout the event space.

From a meeting planner’s perspective, the use of geolocation data not only will let planners improve the experience of the attendees at an event when it’s underway but also let them revisit what worked and didn’t work as well to better plan future events.