Top Strategies to Promote Your Upcoming Event

Use a variety of media to spread the word about your next meeting

Whether you’re planning a charity event, a networking cocktail hour or an annual conference, getting the word out about your meeting can be a big challenge. The key: Target potential attendees using a variety of media.

Of course, there’s no right or wrong way to market a meeting, but these five avenues are great for cultivating awareness of your event:

Leverage local partnerships. 

Heading to a new meeting destination? Partner with local businesses and nonprofits to shine a light on your event. Retail stores, restaurants, bakeries and the like can all participate as vendors or sponsors. In return for face time with your attendees, local partnerships will strengthen your meeting’s tie to the community and guests’ connection to your destination.

Amp up social media. 

Increasing awareness of your event means marketing on channels where your audience is active. Enter social media. With 3.48 billion users in 2019, channels such as Facebook, Twitter, LinkedIn and Instagram are no-brainers to engage audiences of all types. Set up profiles for your event on each platform, and use hashtags to focus in on niche groups. 

Another option: Consider a social media takeover. Let industry influencers or keynote speakers run your event’s social accounts for the day. Not only will it add content diversity to your social channels, but social media takeovers also allow you to tap into a new pool of potential attendees through the influencer’s established community.

Revisit old standbys. 

Sure, social media and other paid digital promotions might be top of mind, but traditional media channels—including newspapers, magazines and radio—can also be beneficial marketing tools, particularly if your audience skews older. So, send out a press release to local publications to see if they’ll feature your meeting—just make sure the write-up is compelling and relevant to your media contacts to drum up support. 

Line up all-star entertainment. 

Many people attend events just to see a keynote speaker, headlining performer or featured comedian. That means your entertainment lineup should be relevant and buzzworthy. Once you have the entertainment locked down, have your performers or speakers share their involvement in the event to their social channels to drive awareness—and hopefully registration!—to your event. 

Let the event speak for itself. 

Don’t discredit the power of word-of-mouth marketing. Talk up your event to friends, family, colleagues and acquaintances—and encourage them to do the same.