When Your Purpose Is to Celebrate

The goal: Set the stage for a meaningful and unforgettable event that makes people feel rewarded and special.

Celebrations are about giving guests the VIP treatment. Each such event should leave a lasting impression about the experience—and, often, the brand.

A Celebrate meeting or event can take many forms: an annual holiday party, a product unveiling, a customer appreciation gala. Whatever the occasion, you want to bring the company or organization, its brand and its culture to life—integrate touchstone elements throughout, from room design and décor to customized food and drink.

A celebration aims to delight all five senses: music, lighting, imagery, food, drink and scent—all can play a role.

EXPERT TIP: Interactive experiences encourage attendee engagement: custom-drink mixologists, wine and chocolate tastings, culinary demonstrations, even celebrity chefs.—Emily Fernandez, Director of Event Planning, Gaithersburg Marriott Washingtonian Center